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Friday, January 21, 2011

Writing for New Media, Social Campaign (for makebelieve non-profit)

Ahh, here we are again, a final about a Social Media Project. How exciting.

My non-profit will be known as "No Shirts, No Bueno." The basic mission statement will be, "if you're cold, we're not doing our job."

Primarily, my non-profit would operate majorly on donations of cash and supplies, working with local organizations (churches, government owned places, etc) in order to help cloth every person in Madison.

The plan would be to start small, but eventually expand to other areas of Wisconsin.

The 4 main forms of Social media that I intend to use are Facebook, Twitter, Google Alerts and Google Blogger.

Google Blogger would primarily be run by service staff (perhaps a social media volunteer from the local technical college), where the primary goals would include:

-Connecting with the populace on a more personal level.
-Keeping those involved or invested in the company about the various projects being run by the corporation.
-Allowing (and even inviting) area residents for feedback on all aspects of the workplace, and opening forums to all levels of feedback.

Google Alerts will be charged with keeping up with local news, or any other, types of mentions for the company, as well as keeping track of investors and people of interest. Likewise, the tool would be used to watch for any local residents that need help, updating daily in an attempt to keep up with the world and the news.

NSNB will run a Facebook Fan Page, which will likewise run a number of campaigns to target those that are in the Madison area, unemployed or looking for, and need help. Advertisements will be used constantly, bringing in a larger customer base, and will also be used to attract donators to the cause. The Page itself will be used to interact with users, post daily short updates, and shed light on events the company intends to host.

Likewise with Twitter, simply using another tool to reach a larger user base.

This is Dan Schott, Controlling Interest of No Shirt, No Bueno.

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